Key OnlyFans Statistics You Need to Know This Year

OnlyFans is no longer a niche platform — it’s a massive online economy with millions of users, creators, and dollars moving every single day. Whether you’re a fan, a creator, or just curious about how big the platform really is, understanding the numbers behind OnlyFans matters more than ever.

In this article, we break down the key OnlyFans statistics you need to know this year — from user growth and creator earnings to revenue, success rates, and real income expectations. No hype, no myths, just the data that explains how the platform actually works and who really benefits from it.

If you want a clear picture of OnlyFans in 2026 — how crowded it is, how much money is being made, and what the odds of success really look like — these stats will tell the full story.

OnlyFans Platform Overview

OnlyFans is a subscription-based content platform launched in 2016 that allows creators to monetize their content directly from fans. Unlike traditional social networks, OnlyFans is built around paid access, giving creators full control over pricing, content type, and fan interaction.

The platform operates on a creator-first model: creators set their own monthly subscription price, sell pay-per-view (PPV) content, receive tips, and offer private messages or custom content. OnlyFans takes a 20% commission, while creators keep 80% of their earnings.

Although OnlyFans hosts a wide range of content — including fitness, music, lifestyle, and education — it is best known for adult content, which represents the majority of creator revenue. This adult-friendly stance, combined with minimal algorithmic restrictions, is what fueled the platform’s explosive growth.

OnlyFans is owned by Fenix International Limited and is headquartered in London, UK. Since its launch, it has evolved from a small creator platform into a global digital marketplace, reshaping how online creators monetize audiences and how fans pay for exclusive content.

Total OnlyFans Users

By the end of 2024, OnlyFans reached approximately 377.5 million registered users, according to financial filings published by its parent company, Fenix International. This figure represents a 24% increase year over year, confirming that the platform continues to grow at scale despite increased competition and tighter regulations in the adult content space.

Although OnlyFans is widely associated with explicit porn content, the user base extends beyond adult consumers and includes fans of fitness creators, influencers, musicians, and other niche content producers. Still, adult content remains the primary driver of subscriptions, engagement, and revenue.

The continued rise in total users highlights two key realities: demand for paid, creator-led content remains strong, and OnlyFans has successfully retained and expanded its global audience well beyond its pandemic-era surge. For creators, a growing user base means more potential customers — but also more competition for attention and spending.

Source: Business Insider

Number of OnlyFans Creators

As of 2023, OnlyFans had approximately 4.11 million creators, making it one of the largest user-generated content platforms in the world. Launched in 2016, the platform supports both uploaded video content and live streaming, with creators spanning multiple categories such as fitness, music, lifestyle, and coaching.

However, OnlyFans gained mainstream attention in 2020 due to its openness to adult and pornographic content, becoming a primary online hub for performers during the early stages of the global coronavirus pandemic. This period marked an explosive increase in creator registrations and permanently shaped the platform’s public image and revenue structure.

According to the OnlyFans Transparency Report (December 2025), creator growth continues at scale — but with increasing selectivity. In that month alone:

• 148,598 creator accounts were submitted
• 45,662 creator accounts were approved

This means less than one-third of applicants were approved, highlighting stricter onboarding, compliance checks, and content moderation compared to earlier years. While the total number of creators keeps rising, these figures show that joining OnlyFans is no longer automatic, and competition on the platform is higher than ever.

Source: statista.com

OnlyFans Revenue Statistics

OnlyFans has experienced explosive financial growth over the past few years, solidifying its position as one of the most profitable creator platforms online. In 2023, OnlyFans — owned and operated by London-based Fenix International Limited — reported over $1.3 billion in net revenue for the fiscal year ending November 30, 2023.

To put this into perspective, in 2019 the company generated just £44 million (approximately $49.9 million USD) in net revenue. The turning point came in 2020, when the global COVID-19 pandemic pushed creators — especially in the adult entertainment industry — to move their businesses online. OnlyFans quickly became the dominant platform for monetizing direct fan relationships, driving unprecedented revenue growth.

That momentum continued into fiscal year 2024. According to the company’s annual report for the year ending November 30, 2024:

• $7.22 billion in gross revenue was generated on the platform (fan payments to creators), up 9%
• $1.41 billion in net revenue, up 8%
• $684 million in pre-tax profit, up 4%

These figures highlight how efficient the OnlyFans business model is. By taking a 20% commission on creator earnings, the platform generates massive profits while avoiding the production costs typically associated with traditional media — a key reason OnlyFans remains both highly scalable and extremely lucrative.

Source: statista.com and variety

Average OnlyFans Creator Earnings

Average earnings on OnlyFans vary dramatically depending on experience, audience size, and how actively a creator engages with fans. New creators typically start small, often earning between $100 and $1,000 per month while building visibility and a subscriber base. Consistent posting, direct messaging, and fan interaction are usually required before income begins to scale.

Creators who already have an established audience or strong personal brand may see a very different trajectory. In some cases, the first month can be the most profitable, driven by a launch surge and existing fan demand. For most creators, however, income growth is gradual and depends heavily on persistence, engagement, and diversifying revenue streams such as tips, PPV messages, and custom content.

How Earnings Compare by Percentile

OnlyFans ranks creators by earnings percentile, showing how a creator’s income compares to others on the platform. This ranking updates daily and is based on gross earnings, not subscriber count. Many creators use these rankings as social proof, often promoting labels like “Top 1% creator.”

Below is an estimated snapshot of monthly earnings by percentile:

• Top 0.01% – $300,000+ per month
• Top 0.02% – $250,000 per month
• Top 0.03% – $200,000 per month
• Top 0.04% – $180,000 per month
• Top 0.05% – $155,300 per month
• Top 0.1% – $94,400 per month
• Top 0.2% – $61,100 per month
• Top 0.5% – $33,200 per month
• Top 1% – $18,700 per month
• Top 2–3% – $5,800–$9,500 per month
• Top 5–10% – $980–$2,700 per month
• Top 11–12% – $790–$920 per month
• Top 15% – $550 per month
• Top 16–17% – $470–$510 per month
• Top 18–19% – $350–$420 per month
• Top 27–34% – $120–$190 per month
• Top 35–50% – $58–$110 per month

A creator’s percentile is influenced not only by subscriber numbers, but also by tips, pay-per-view sales, custom content, and direct message engagement. This explains why some creators with relatively small subscriber counts can outperform others who rely solely on monthly subscriptions.

Source: CreatorHero

Top OnlyFans Creator Earnings

At the very top of the platform, OnlyFans earnings reach levels that rival — and in some cases surpass — traditional celebrities, athletes, and tech entrepreneurs. These creators sit in the extreme top fraction of the 1%, usually backed by massive social media audiences and strong personal brands built long before joining OnlyFans.

Below are examples of some of the highest-earning OnlyFans creators, based on publicly available estimates. These figures highlight just how wide the income gap is between top creators and the average account.

Highest-Earning OnlyFans Creators (Estimated Monthly Earnings)

Source: FeedSpot

Top OnlyFans Creators by Estimated Monthly Earnings

Note: Earnings are estimates based on public reports and industry analysis. Actual income may vary significantly depending on PPV sales, tips, and private messaging activity.

What These Numbers Really Mean

These creators represent outliers, not the norm. Their success is driven by:

• Massive pre-existing audiences
• Heavy use of free subscriptions + PPV sales
• Aggressive DM monetization
• Strong branding and media visibility

For the average creator, these figures are not realistic benchmarks. However, they clearly demonstrate the platform’s ceiling: when traffic, branding, and monetization align, OnlyFans can generate life-changing — and even generational — wealth.

Subscriber Spending Statistics

Subscriber spending on OnlyFans is highly uneven and driven by a small percentage of high-value users. While many fans subscribe at the lowest possible price and spend little beyond the monthly fee, a minority of users — often referred to as “whales” — account for a disproportionate share of total platform revenue.

On average, most subscribers spend modestly, typically covering a monthly subscription between $5 and $15. However, subscriptions alone represent only part of the picture. A significant portion of creator income comes from tips, pay-per-view (PPV) messages, and custom content, which can quickly push a single user’s monthly spend far beyond the base subscription price.

High-spending subscribers often engage heavily in direct messages, purchase exclusive PPV drops, and request personalized content. These users may spend hundreds or even thousands of dollars per month on a single creator, dramatically increasing overall earnings without requiring large subscriber counts.

This spending imbalance explains why:

• Creators with fewer subscribers can still earn high incomes
• Free or low-cost subscription models often outperform high-priced subscriptions
• Direct engagement and upselling are critical to maximizing revenue

In practice, OnlyFans revenue is not driven by average users, but by engaged superfans willing to pay for access, attention, and exclusivity.

Content & Niche Statistics

OnlyFans hosts a wide variety of content categories, but adult content dominates the platform in both popularity and revenue. While creators producing fitness, lifestyle, music, and educational content are present, adult and sexually explicit niches generate the majority of subscriptions, tips, and pay-per-view sales.

Among adult creators, certain niches consistently outperform others. Categories such as MILF, Teen models, college students, cosplay, fetish, big tits and Girlfriend Experience content attract high engagement due to their strong appeal and clear audience targeting. These niches benefit from repeat subscriptions and higher spending through PPV messages and custom content.

In terms of creator demographics, the platform is still heavily skewed:

• Female creators represent the majority of top-earning accounts
• Male creators and couples exist but generally earn less on average
• Trans and fetish creators often succeed within smaller but highly loyal niche audiences

Non-adult content creators typically rely on external fame or strong branding to compete. Fitness coaches, musicians, and influencers with large followings can monetize successfully, but they represent a small fraction of total platform revenue.

Overall, OnlyFans rewards creators who:

• Serve a clear niche
• Produce consistent, exclusive content
• Actively engage with fans through messages and custom offers

The data makes one thing clear: niche focus and audience alignment matter far more than trying to appeal to everyone.

OnlyFans Demographics

Audience demographics provide valuable insight into who actually uses OnlyFans and where the platform’s strongest market fit lies. Current data shows a heavily male-dominated audience, with usage concentrated among young adults in their prime earning and spending years.

Source: similarweb

Gender Distribution

This strong gender imbalance helps explain why adult content performs so well on the platform and why monetization strategies are typically optimized for male purchasing behavior.

Age Distribution

The largest age group visiting onlyfans.com is 25–34 years old, accounting for 35.53% of total visitors.

This age bracket represents users who are:

• Digitally native
• Comfortable with online payments
• More likely to spend on subscriptions, tips, and premium content

Together, these demographic trends confirm that OnlyFans is primarily consumed by young adult men, which strongly influences content formats, pricing strategies, and promotional channels across the platform.

Traffic & Discovery Stats

Unlike traditional social platforms, OnlyFans offers very limited internal discovery. There is no public feed or algorithm designed to promote new creators, which means the vast majority of traffic comes from external sources. As a result, a creator’s success is closely tied to their ability to attract and convert traffic from outside the platform.

The main traffic sources for OnlyFans creators include:

• Twitter (X) – still the primary driver for adult creators
• Reddit – niche subreddits with high conversion intent
• Telegram – groups, drops, and promo channels
• Instagram & TikTok – indirect traffic via link-in-bio tools
• SEO / Google Search – blogs, reviews and OnlyFans Finder Tools like SecretFans

From a macro perspective, Google Trends data shows that interest in the term “OnlyFans” peaked in December 2024, reaching its highest search volume to date. Since then, search interest has stabilized rather than declined, indicating that the platform has moved from a rapid growth phase into a mature, steady-demand phase.

This trend suggests two important things:

• OnlyFans is no longer a novelty — it’s now a normalized platform
• Competition for traffic is higher, but demand remains consistent

For creators, this means success is less about timing and more about strategy. Traffic acquisition, brand differentiation, and conversion optimization now play a bigger role than simply being early to the platform.

Website Traffic by Country

OnlyFans has a truly global audience, but traffic is heavily concentrated in a small number of key markets. Understanding where visitors come from — and how they access the site — helps explain user behavior, monetization potential, and which regions still offer growth opportunities.

Data shows that onlyfans.com’s core audience is located in the United States, followed by the United Kingdom and Mexico. Across all major markets, mobile traffic dominates, confirming that OnlyFans is primarily a mobile-first platform for both fans and creators.

Traffic Distribution by Country

The United States alone accounts for over 40% of total traffic, making it the most competitive — but also the most lucrative — market for creators. Meanwhile, countries like Mexico, Brazil, and Germany show strong mobile usage and growing audiences, suggesting opportunities for creators who localize content, language, or pricing.

Overall, the dominance of mobile traffic reinforces the importance of mobile-optimized content, fast-loading pages, and short-form engagement funnels when promoting OnlyFans profiles.

Website Traffic Journey

Traffic data shows that onlyfans.com is primarily accessed through direct visits, which account for approximately 54.65% of total traffic. This indicates strong brand recognition, with users intentionally navigating to the site rather than discovering it passively through search or referrals.

The second-largest traffic source is t.co, contributing around 5.31% of visits. This highlights the continued importance of X (formerly Twitter) as a major external driver of traffic, especially for creator promotion, viral posts, and direct profile links.

User behavior after visiting OnlyFans also reveals important patterns. In most cases, visitors who leave onlyfans.com next navigate to:

• google.com, likely to search for specific creators, reviews, or related content
• x.com, reinforcing the close loop between OnlyFans and social media engagement

This traffic journey reflects a highly intent-driven audience. Users typically arrive with a clear purpose — to view content or manage subscriptions — and then return to search engines or social platforms to continue discovery and interaction.

Source: SEMRUSH

AI Traffic Breakdown

As AI-powered tools, link-in-bio services, and LLM-based discovery platforms continue to grow, AI-driven traffic has become a measurable source of visibility for major websites — including onlyfans.com. These platforms act as intermediaries, helping users discover links, profiles, and destinations through AI-assisted recommendations, summaries, and link hubs.

Below is an overview of estimated traffic sent to onlyfans.com from AI and AI-adjacent platforms, showing how the site appears across today’s emerging discovery ecosystem.

Note: Traffic figures are estimates based on AI/LLM referral visibility tools. Some platforms, such as ChatGPT, do not publicly disclose or clearly attribute outbound traffic data.

Conclusion

OnlyFans has evolved from a niche creator platform into a mature, global digital marketplace with hundreds of millions of users and billions of dollars flowing through it each year. The data makes it clear that while the platform continues to grow, it has entered a more stable phase where brand recognition is high, demand is consistent, and competition among creators is intense.

The statistics also reveal a sharp imbalance in outcomes. A small percentage of top creators earn life-changing money, often driven by existing fame, aggressive monetization, and strong traffic strategies, while the majority earn modest amounts or struggle to gain traction. Success on OnlyFans is no longer about simply signing up — it requires niche positioning, external traffic, consistent engagement, and a clear understanding of how fans actually spend.

For both creators and fans, these numbers help cut through the hype. OnlyFans remains a powerful platform with a high revenue ceiling, but it rewards strategy and execution far more than luck. Understanding the data is the first step toward setting realistic expectations — and making smarter decisions — in the OnlyFans economy.